UX Designer & UX Researcher
I design with the ear, the eye, and the voice. Listening to users, observing their behaviors, and communicating insights.
With 5 years of experience, I create user-focused experiences that deliver real business impact.​
PROJECTS
Sambla Group 2025
Insurance E-Invoice Understanding why Finnish insurance customers skip e-invoices, and uncovering how clarity and trust drive digital adoption.
UX Research/ Survey/ Interviews/ Finland
Sambla Group 2024
Redesigning the loan experience to improve clarity and trust, increase acceptance rates, and set a new cross-market standard.
UX Research/ UX/UI/ Finland/ Sweden/ Norway
Sambla Group 2025
CO-Applicant coming soon....
UX Research/ UX/ A/B Test/ Data/ Norway
View ->
OLDER PROJECTS
Swedbank Pay 2022
Intergiagtion with trustly express and Swedbank pay.
UX Design / UI/ Research/ Bank/ Sweden
G-Loot 2021
Mergde of two products into one where i was the only designer on the other product.
UX Design/ Research/ Platform/ E-sports
ABOUT
📎
From a young age, my passion for art led me to study animation in high school, where I explored storytelling, scriptwriting, animation, and various art forms. After graduating, I discovered Future Games, a Stockholm vocational school focused on the gaming industry.
While initially aiming for 3D design and animation, fate intervened when I came across the Experience Designer program at Changemaker Educations. This marked my entry into the world of UX.​
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Since then, I have worked as a UX Designer, UX/UI Designer & UX Researcher. I have worked with projects in gaming, fintech, banking & the civil sector towards different markets. Sweden, Norway, Denmark, Finland, the US & South America.
Contact me
Experience
Skills
Sambla Group
2023-2026
Norrconsult
2023
Swedbank Pay
2022-2023
G-Loot
2021-2022
Research & Insights
Mixed methods research · User testing · Data analysis · A/B testing · Research ops · Insight storytelling
Design & Experience
Design thinking · Wireframing · Gamification · Accessible design (WCAG) · Agile development
Collaboration & Leadership
Facilitation · Cross-functional collaboration · Leadership & mentoring · Research culture building
Industry & Education
Steering Committee Chair – Experience Design Higher Vocational Education
Education & Extra
Graduated from Changemaker Educations / FutureGames with a focus on Experience Design.
Steering Committee Member & Chair – Experience Design Higher Vocational Education: Representing industry. Aligning programs with evolving UX and research practices.
Tools
Figma/ Hotjar/ Lovable/ Lokalise/ Jitter
Typeform/ Lyssna/ Inamo/ Maze/ User Testing
Chatgpt/ Amplitude/ PBI/ Bloom Reach
Jira/ Confluence/ Asana/ Microsoft packagde
Fun Facts
I travel to Greece every year · Windsurfing · Gaming is a big part of my life · I love art and creating art · I love the evil eye
